It takes time to build a successful blog, and anyone who tells you otherwise is either lying, or severely misinformed. Yet it’s not just time and a lot of writing that gets the job done. That’s the leg work; but what exactly is the “function” of your blog? If your blog had a goal or a dream in life, what would it be? It sounds like a pie in the sky question, but the answer is anything but subjective. In fact, it’s quite the opposite, as there is definitely a right answer. What’s the answer? Simply put, your blog should aspire to provide information and become a reliable resource.
With that on the table, perhaps the best way to word it would be to say, an “informative resource.” A successful blog must fulfill this role in one way or another. That’s not to say that the information provided always serves as educational, since it could be practical, logical, entertaining or angled differently. It doesn’t matter. The only thing that matters is that you, as a blogger are able to identify a need for a certain type of information about a certain topic and deliver that information successfully.
Types of Information
You might be wonder what I mean by a “type” of information. Though I’ve already touched on it a little bit, let me try and put some more skin on the idea. Information can come in a lot of different forms; agree? It can be numbers, letters, words, stats, ideas or bodies of text, and any combination thereof. In the case of a blogger, we’re delivering our information in the form of sentences, paragraphs and a few bulleted points.
The type of information stems more from what purpose those paragraphs and sentences are fulfilling. It could be any combination of the following:
Answering a question –
Providing an alternative viewpoint –
Providing a brand new viewpoint –
Collecting scattered data into one spot –
Collecting data and coming up with a new conclusion –
Guiding through steps and procedure –
Solving a problem or offering solutions –
Maybe “type” of information isn’t the best word here, but what I mean is simply what your information does. It needs to have an impact in one or more of these manners. If it doesn’t, then you’re wasting your own time and that of anyone who might read your posts.
The Resulting Mission Statement
When you come up with a topic and add to it functionality by providing information that does one or more of the things in the above list, you’ve got yourself a well-crafted mission statement for your blog. At that point, whenever you sit down to write a post and provide information on your topic, you’ve got a thesis to go back to and a goal to keep in mind while you write.
This is a crucial part of creating a blog that’s uniform in its goal and design. It helps you build your brand and create numerous posts and articles that while different from one another, can also have a certain connectivity and uniform thesis.
A Collection of Information Becomes a Resource
Once you’ve gotten a substantial body of work built up, your humble collection of information quickly becomes a sought after body of knowledge and a reliable resource. People who are interested in your topic will know that they can count on your blog to not just deliver information, but to do so in a way that is useful and valuable to them.
Whether that means your information entertains, answers a question, solves a problem or provides an alternative viewpoint is entirely up to you. If you can standardize that approach and stay consistent, your blog will make a name for itself and become a valuable tool among members of your niche’s online community.
Jason Bayless is a professional blogger that gives small business and entrepreneurs SEO advice. He writes for BestSEOCompanies.com, a nationally recognized comparison website of the best SEO companies in the United States.