Bloggers, Brands, and anyone else with a Facebook Page have you been losing Facebook Likes lately? I have not noticed that I have lost to many “likes”, but I have a lot going on. Sometimes it’s hard to keep track. However, I read others speaking out, everyone seems to be losing Facebook fans like crazy. I have heard it enough that I finally decided to see what in the world is going on. Like many of you I have heard about Faceook’s “pre-spring cleaning” efforts.
First we will go over what we already know Facebook is doing. Some of you might not be aware of their early “spring cleaning”.
Over the last month Facebook has been working on “pre-spring cleaning” a little early, getting rid of all those spam pages. On August 31, 2012 they posted – Improvements To Our Site Integrity System. If you have not stopped by to read it, I suggest doing so. It explains a lot about what’s going on with these so called “improvements”.
They are removing “likes”, that have not come from someone who is truly interested in connecting with you page. If you have violated the Facebook terms to gain “likes” on your page, it’s likely you’re feeling it.
Likes gained by malware, compromised accounts, deceived users, and yes even purchased likes will be removed. Yes, there are people who really buy Facebook “Likes”, as crazy as it sounds it happens.
So in the ends, it’s actually a good thing. Being a blogger I want legit likes to follow me, ones that get involved and don’t post anything spam related. After all we all want “real” fans right? I know I sure do, but I have one issue…
Explain this….. In the last month I have seen a decrease of 504 “likes” on my Facebook page, sadly 202 of those were friends and family. From one second to the next, I and many other bloggers saw a HUGE decrease in the number of friend that like our page. I don’t want spammers following my page, but I DO WANT MY FAMILY AND FRIENDS, ALONG WITH ALL THE READ FANS I’M SURE I LOST. Needless to say, I am a little peeved about losing Facebook fans that I know are real, legit likes.
I’m all about improvements and making Facebook a better environment Getting ride of spammers and those that purchase likes in bulk. Please Facebook take those likes away, just leave the real ones! I have hope that Facebook will give us our legit likes back, it’s probably very unlikely but I like to think they will do the ethical things and see that it happens.
How are you feeling about Facebook’s efforts to “clean up”? Are you losing friend likes as well? I have noticed that 58 seems to be some type of magic number. Several other pages that I have visited only have 58 friend likes as well.