It is my honor and pleasure to have the opportunity to introduce, or reintroduce the Novica website to our followers. Did you say that you have never heard of Novica? Well, I am sure that you have heard of National Geographic. Novica is a National Geographic affiliated fashion and home décor website, who has become the world’s largest curated marketplace of handmade goods from around the globe. Novica initially launched their site in 1999, but has just recently revamped things to make it faster, more stylish, and easier to navigate.
With most products being mass produced these days, it is refreshing to find a site where artisans around the world can display their goods to the general public, yet still retain their individuality and specialty. And, since Novica practices fair trade, none of the artists are charged any fees for listing their items on the Novica website, basically cutting out the middleman, and adding value to those artisans and customers alike.
Novica’s mantra is to spread happiness. They do this by their commitment to connect, empower and preserve. Novica connects artisans, many of whom do not have the means to connect to the international market a chance to do so with local experts in every region. Thus, allowing the artisans to reach customers on a global scale. The exciting news is that along with each item that is listed on the site, a small section is devoted to the individual artist explaining the creation of the item itself.
As part of the Novica’s mantra, empowerment is important. Prior to listing an item on the site, all artisan products must submit to a certification process by Novica. This ensures that all handmade products are of 100% premium quality. However, following this certification process, Novica relinquishes all power over the items being sold by the individual artisan. Each artisan has the power to raise prices, lower prices and even place their items on sale. Novica even offers a 0% interest loans to those artisans who want to expand their businesses to bring in more income. Bottom line – Novica gives you a choice of supporting artisans from around the world by purchasing their quality products, or purchasing a mass produced item someplace else of lesser quality.
Novica spreads their happiness through preservation. Novica has placed teams in every region to find time honored traditional works of art that are unique. It is these works of art that offer originality and quality of workmanship that are listed through Novica. And just like an Art Appreciation course that I took in college where I learned a greater understanding of the Arts, Novica has a site to teach anyone about every artistic tradition through their Keepers Of The Arts page. Be sure to check this page out to learn about endangered traditions and how you can target your support.
The holidays will soon be upon us, so now is the perfect time to take a gander at some of the unique handmade items that are listed on this site. Just take a look. Do you have a favorite item?
“The Kiss 1”
It is ironic that when scanning through the website, I noticed that the Wood statuette, “The Kiss 1” was shown on the site. I actually received this statuette several years ago as a gift and display it proudly in my living room today. I love this statuette. To match this piece, I ordered the Wood sculpture, “Love’s Kiss”.
I have grown to love and appreciate the craftsmanship in handmade wooden products, as well as any product that incorporates a heart theme. I believe the “Love’s Kiss” compliments my original “The Kiss 1” very well and will make a great addition to my collection. This statute depicts the sentiment that my husband and I share together.
Visit the Novica site today and select your favorite item, or start your holiday shopping. Lend your support to these artisans who depend on this site for their livelihood and spread some happiness around.