Most bloggers know that it takes a lot to stand out in the blogosphere. No matter what your niche, there is sure to be someone with a similar blog who has been doing it longer and knows the market better. The same exact situation is developing for the newest sorts of bloggers, video bloggers. Vide blogging, or vlogging, is growing in popularity, and you can find vlogs anywhere from YouTube to Vogue.com these days. So, if you’re thinking about jumping in on the vlogging trend, take a moment to figure out the best way to make sure that your vlog stands out from the competition. Here are some great ways to get started:
1. Use Flattering Lighting
It doesn’t matter what light source you choose, as long as you look good. As an amateur, the ins and outs of lighting can be a difficult thing to master on the spot. Unfortunately, bad lighting is the number one culprit when it comes to vlogs looking unprofessional or boring. The trick is to keep trying different positions and light sources until you find your magic combination.
2. Get the Right Makeup
The one mistake that many vloggers make from the get-go is piling on too much makeup, simply because they know they will be on camera. While you definitely want to look as amazing as possible, it’s also important to look natural and not over-done. Look for sheer foundation or a tinted moisturizer, and keep the eye makeup out of the night-club variety (unless that’s the image you’re going for).
3. Think about Your Setting
Once you have your perfect look sorted out, it can be easy to forget that there are other things viewers will be watching in the scene besides yourself. That is, the back ground. It’s essential to create a setting that flows that the story of your vlog. Make sure you aren’t shooting in a dirty or crowded room, and don’t be shy about creating your own unique set if you think it will help tell the story of your vlog better.
4. Make it Entertaining
Some of the most popular vlogs are ridiculously funny. There is no need to try to be a comedian, but it’s definitely a good idea to add some humor and entertainment to your blog. Try thinking of cool catch phrases, changing up your location, or bringing in funny friends to help you out.
5. Be Yourself
The best vlogs always have one thing in common: the host is being true to his or her self. This means that you should ditch any fake, announcer style and speak like a real person. You should also refrain from trying to seem cooler or smarter than you are. This is always a recipe for disaster.
6. Provide the Most Informative Content
Once you have straightened out the bells and whistles and your vlog is looking good, it’s important to make sure that you are still presenting the best information possible. What a vlog really comes down to is the information inside. Make sure to only provide information that you would find useful.
7. Give Credit
The most important rule for all bloggers? Never copy! The same goes for vlogging. This means, don’t steal other vloggers ideas or content. And, if you do find something that you would love to share, make sure to fully credit the vlogger who gave you the idea by explicitly stating the name of the vlog in your own video and thanking the vlogger.
Barbara Jolie is a full time freelance writer and blogger in the Houston area. She enjoys writing about education and the advantages of online classes for all students. If you have any questions email Barbara at firstname.lastname@example.org.